After the Second World War the American was not affected much by the War, Russia was seem as an enemy and dangerous, which still are , because at that time they were creating nuclear and dangerous weapons, still now countries are scared of Russia.
From 1955 to 1975 there was Vietnam War and during this period young people did not want go to war, it has a massive affect on American society and the rest of the country. The reason is they were opposed the war on moral grounds, shocked by the devastation and the violence during the war. On the 1st festival in American there wasn't only a good experience of music but they get together and protest to the Vietnamese War. As a form of the protest to not go to war they used to protest in the opposite way. Along side of this, the society started to looked dangerous as a way of form to a revolution.
People started to wear clothes from charity shops which are made by them, which it was more hippie look. People were dressing in psychedelic prints, highlighter colours, mismatched patterns. Moreover, the hippie movement it became a strong influence on ladies clothing styles which are including bell-bottom jeans, tie-dye, batik fabrics and paisley prints. This particular style was popular in the late 1960s and 1970s because it is comfortable to wear, also, represented a counterculture movement to make changes in society, the change they wanted to make for the society is develop a life of love, a life of peace and happiness and supporting freedom.
Vivienne Westwood is a British fashion designer known as for her provocative clothing. In the 1970s she extended the influence of punk music movement into fashion. Vivienne and Malcom McLaren shaped punk fashion and imposed the esthetic canons of the movement that nowadays we know. Narrow silhouettes, safety pins, white t-shirts with swastika.
Vivienne Westwood plays with British tradition and upset its govern and attracting the attention of the media and the entire of the fashion world. Carlo D'Amario is a revolutionary, extremist and businessman which convinces her to move her production to Italy and it confirmed her commercial success.
Vivienne began by designed and making 'Teddy Boy ' clothes for Malcom in 1971. The 'Teddy Boy' style began in 1950s in England when young men wore clothes inspired by the dandies of Edwardian era. The original name was ' Cosh Boys ' until daily express shortened 'Edwardian' to 'Teddy' for a headline in 1953.
In early 1980s Vivienne split from Malcom to established her own brand and she continued to push back against traditional society and you can see it in her SS 1985 collection which featured the ' Mini - Crini '. It is a modern crinoline undergarment mixed with the miniskirt craze of the 1980s. Moreover, she remade the corset into an object of the liberation but also, has seen as rebirth of love in historic fashion trend.
In the 1974 ABBA was introduced into the world in the stage of the Eurovision song contest and it was made an iconic look for making history. After their victory the look of the ABBA was born, wide bellbottoms, platform boots and mix and match silhouettes. By this look is not only emerged the image of the group but also became a style DNA of Scandinavia.
Most of the ABBA's looks come from the masterminded by Owe Sandtrom, a Swedish high school teacher with a talent for fashion design. Sandstrom created some of the band's most memorable outfits for the group and its tour costumes.
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