https://www.mammaprada.com/home/the-best-things-about-italian-fashion
Bella Testa authored an article which called ' The power of dress: how fashion was used in Fascist Italy to promote a "new Italian" identity' and she started with "fashion has always been important to Italians. It is a way to express yourself: you can show off your personal style, social status, where you’re from, and who or what you support".
In fact, I notice that in Italy have a significant social emphasis on personal presentation, where everyone trying to have a confirmation by the society. If you fail to follow the trends and instead you trying to express yourself, it may lead to exclusion and judgements based on your wardrobe choices. Therefore, in Sicily there is a proverb '' eat and drink according your taste, dress according to other people's taste''. This is show what is the real Italian aesthetic and the way their code dress has huge social meaning.
The historical evolution of Italian fashion was begun with the Renaissance period, in Florence which is known for fashion innovation and aristocratic influence. Since then, clothing and accessories were not extremely expensive but is fundamental elements in the society system of how the society dress.
https://www.ibs.it/elogio-degli-uccelli-dialogo-della-ebook-giacomo-leopardi/e/9788881674305
In the 19th century an Italian poet, Giacomo Leopardi authored a book which called '' Elogio degli uccelli '' it presented a '' dialogue between fashion and death'' which talks about their sisterhood. He thinks they have a strong bond between fashion and death. Therefore, he looks with mistrust and irritation for modern times and despises new-born society of the industrial production and consider the word ''fashion'' a symbol of the image and the arrogance of the modern times and consumerism. Because of it for Leopardi, fashion is sister of death which for him means they help each other's.
From my prospective view, fashion industry tends to emerge trends which consequent to gain a social attraction. However, is evident that the changing trends can lead to out of fashion, by that it demands to birth a new fresh trend. In present-day, society rise of latest trends is influenced by celebrities like models, singers, actors and etc. Their lifestyles and choices aim to control the general population. This phenomenon you can witness over social media platforms, where all single persons are controlled to show their properties and their lifestyles. Consequently, there is an influence of social obsession with the outside presentation, often at the value of natural self-expression. Moreover, at school you can find pupils who frequently encounter bullying situated on their lifestyle, appearance and even their own personality. In conclusion, many people transmit an idealised image of persona that does not truly express and the first way to show is fashion.
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